celebrity strategic communication & re-engagement
Our clients are targeted due to their success.
The flip-side of the public adoration that often accompanies fame, is public scorn, ridicule, and unwanted attention.
Whether targeted by obsessive “fans,” a voracious media machine that wants to document (and sometimes manipulate) both meteoric rises and spectacular falls, or social media based cancel culture, protecting celebrities from the toxic behavior of others is an integral aspect of sustained success.
Celebrities and personalities who have had a personal misstep can usually salvage their reputation, brand, and consumer base with the appropriate response and re-engagement strategy.
Our clients want to extend their success.
Careers that include being in the public eye, often have a short shelf-life, without readjustment, reinvention, and regrowth.
Musicians who sold-out stadiums twenty years ago, may now struggle to sell-out a local venue.
Actors who commanded multi-million dollar fees at the height of their popularity, may stop being cast as they age.
Reality TV stars and personalities may find that their popularity, and ability to earn a living, lasts only as long as the public’s interest.
Politicians who once reveled in party popularity may struggle to engage younger voters or changing demographics.
Personalities who have suffered a misstep or been the victim of a cancel campaign need a safe and effective pathway to reemerge.
Who hasn’t looked sympathetically or tutted at a celebrity who, decades after success, still dresses and behaves like they did in their career hay day? Yet others seem to continue to reinvent themselves and maintain relevance, long after their contemporaries have faded from memory.
Celebrities and personalities who want to stay in the public eye have to have an effective plan to re-engage.
celebrity case studies
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our approach
When celebrities and other public figures find themselves embroiled in a crisis, due to their own misstep, or because of some outside element, we assist in creating a strategic communications map to navigate through the storm and if necessary, rebuild their brand on the other side of the crisis.
While public figures have a higher bar to clear, on and offline defamation, harassment, and other abuse are still illegal. We work closely with social media providers to report and remove online civil rights violations. We also evaluate threats, pinpoint abusers, determine motivation and methodology, and manage media in instances of canceling or extortion attempts, all with complete, contractual discretion.
For clients seeking a rebrand, re-launch, or over-all freshening, we provide in-depth analysis of the industry, past consumers, and potential future consumers. We work work closely with celebrities to tweak their brand and content and help create a re-growth strategy that engages new consumers while rewarding the loyalty of an existing fan base. Whether a celebrity simply needs to freshen up their brand or requires a complete reinvention and relaunch, we help people with careers in the public eye grow their brand and relevance.