where we operate

Headquartered in New York City, Merrell Strategy operates with global reach. Our team establishes field command centers worldwide as needed, integrating legal, investigative, media, and cyber resources in real time. This deployable model allows us to stabilize and control fast-moving environments across jurisdictions, industries, and platforms.

Our work extends beyond geography into the arenas where influence and reputation are decided: traditional and digital media, entertainment, cyber platforms, and the broader online ecosystem. In every domain we enter, we bring the same precision, discretion, and strategic foresight that define our presence in the physical world.

United States jurisdictions

Conveniently located in Midtown Manhattan, Merrell Strategy operates nationwide with deep roots across America’s corporate, legal, political, and cultural landscapes. Our work begins in the boardroom, stabilizing enterprises under shareholder, regulatory, or market pressure, and extends into courtrooms, government agencies, media networks, and the entertainment sector. We are as comfortable protecting Fortune 500 leadership on Wall Street as we are navigating federal proceedings in Washington or shielding a high-profile figure from a viral attack in Hollywood.

Representative Areas:

  • Stabilization of corporate enterprises facing regulatory, shareholder, or reputational threats.

  • Integrated support across federal, state, and municipal legal matters with consistent strategy and control.

  • Coordination with political stakeholders and government agencies to align legal, regulatory, and public considerations.

  • Defense and crisis management for executives, public figures, athletes, and celebrities.

  • Vetting, placement, and coordination of pro hac vice counsel in unfamiliar jurisdictions.

  • A trusted national network of trial lawyers, investigators, and media operatives positioned for rapid deployment.

  • Establishing rapid-response field command centers in major cities and rural areas as required.

global jurisdictions

Merrell Strategy supports clients in multi-jurisdictional disputes and cross-border crises, ensuring seamless coordination of legal, media, and intelligence strategies. Our work extends across Europe, Asia, the Middle East, Africa, and Latin America, where we combine global resources with trusted local expertise to protect outcomes and stabilize conditions.

Representative Areas:

  • Cross-border litigation control and international dispute management.

  • Coordination with regulatory bodies, enforcement agencies, and international tribunals.

  • Deployment of field command centers to manage fast-moving environments in complex jurisdictions.

  • Integration of global intelligence with localized cultural, political, and media dynamics.

  • Networks of trusted local counsel and barristers supporting proceedings in foreign courts.

  • Strategic communication frameworks to preserve client credibility across international media markets.

  • Successful use of European privacy laws, including “right to be forgotten,” to secure removals and limit reputational damage.

media and digital jurisdictions

Reputation today lives as much online as it does in boardrooms, courtrooms, or the streets with battles fought in headlines, broadcasts, and across digital platforms. Merrell Strategy operates inside the media ecosystem, engaging directly with networks, publishers, and platforms. Our mandate is clear: block damaging coverage when possible, reshape narratives when necessary, align public perception with strategic objectives, and seize control of hostile narratives before they define the client, protecting both enterprise value and personal credibility.

Representative Areas:

  • Direct engagement with networks, producers, documentarians, and publishers to influence, reshape, or prevent coverage.

  • Tactical removal or suppression of damaging content across news and digital platforms when feasible.

  • Strategic media seeding through trusted journalists and outlets to introduce corrective or counter-narratives.

  • Controlled placement of narratives designed to stabilize perception without escalating exposure.

  • Neutralization of viral misinformation, hostile digital campaigns, and coordinated online targeting.

  • Protection of executives, celebrities, athletes, and public figures against cancellation, smear operations, or reputational exploitation.

  • Long-term reputation restoration across search, broadcast, and digital ecosystems.

cyber and online control

Merrell Strategy began as an agency dedicated to tracking cyber “bad actors,” explaining complex internet campaigns to courts and the media, and controlling online narratives, and those capabilities remain central to our work today. We neutralize digital threats that endanger reputation, operations, or legal positioning, ensuring that online environments support, rather than undermine, client objectives. From dismantling harassment networks to restoring credibility in search and digital ecosystems, our cyber operations are designed to protect both public confidence and strategic outcomes.

Representative Capabilities

  • Containment of online harassment, mobbing, and coordinated cancellation campaigns.

  • Rapid intervention in cases of doxxing, revenge porn, and digital extortion.

  • Social platform escalation, adversary takedowns, and coordinated response strategies.

  • Digital forensics, attribution of hostile actors, and evidence gathering for litigation.

  • Monitoring and neutralization of viral misinformation before it dictates narrative.

  • Restoration of digital reputation across search engines, news aggregators, and social ecosystems.

  • Targeted pursuit and disruption of hostile cyber actors.

  • Narrative shaping and influence operations to redirect or control online perception.