media methodology
At Merrell Strategy, media is both a sword and a shield. We work with partners across the full spectrum of mainstream and alternative outlets worldwide, including print and online newspapers, leading magazines, and the editors and authors who shape the publishing world. Our reach also extends to broadcast television, streaming platforms, and podcasts, as well as producers of talk shows, news programs, scripted and unscripted television, long-form documentaries, and feature films.
We are recognized for the narratives we have helped to create, curate, and promote but within the industry we are just as well known for the stories we correct, clarify, minimize, and eliminate. Our media methodology is not about volume, it is about precision. It is about knowing when to amplify, when to silence, and when to reshape the conversation entirely.
on the screen
From broadcast news to docuseries and feature films, our clients and cases have been featured, analyzed, and adapted across global screens including:
Merrell Strategy has guided the on-screen narratives of some of the most complex and sensitive crises of the past decade. We have promoted our clients’ stories when they choose to share their experiences, corrected accounts when misinformation takes hold, and shielded clients from unwanted or unwarranted attention. Our work extends beyond traditional publicity, ensuring that every appearance serves a deliberate purpose within the broader strategy.
We collaborate with production companies, showrunners, bookers, and producers across television, streaming, documentaries, podcasts, and feature films worldwide to shape narratives that are accurate, compelling, and aligned with our clients’ objectives.
in the press
Our work reverberates through the headlines. Clients we protect and promote have been profiled in hundreds of media outlets including:
Merrell Strategy has advanced client narratives when public understanding was essential, clarified reporting when speculation overtook fact, and withheld comment when silence was the most strategic response. This balance of visibility and restraint reflects a rare combination of access, discipline, and influence.
Our network includes journalists, editors, and publishers across leading newspapers, magazines, and digital platforms worldwide, ensuring that every engagement with the press is purposeful, precise, and aligned with the client’s greater objectives.
Merrell Strategy founder, Alexandrea Merrell, has been featured and quoted in national and international coverage surrounding high-profile crises and litigation when doing so serves the goal of the client. Our work behind the headlines has shaped how stories are told, when they are told, and by whom.