leadership
Since 2009, Alexandrea Merrell has led Merrell Strategy, directing crisis management and litigation strategy engagements for corporate, legal, and high-profile clients worldwide. She has been involved in some of the most significant headline cases of the last fifteen years. More importantly, she has kept executives, celebrities, politicians, and corporations out of the headlines entirely.
Her expertise lies in integrating legal objectives, intelligence, and narrative control into unified strategies. Ms. Merrell has advised Fortune 500 corporations, AmLaw 100 and white shoe firms, senior executives, and public figures in matters where outcomes are measured in billions, careers, or legacies. When strategically advantageous, she has been featured and quoted in coverage surrounding high-profile crises and litigation. This balance of influence and discretion is the measure of how she and her firm operate.
Ms. Merrell, who holds a Master’s degree in television and film project development, left law school early to found her own intelligence agency, a decision that evolved into one of the most sought-after crisis management organizations in the world.
Beyond her private sector work, she holds board chairs for non-profits at the forefront of social change, including the HONR Network, The Eldercare Transparency Act, Litigation for Animal Welfare, and Art of the Brave. These roles underscore a commitment to impact that extends well beyond the confines of any single case.
Alexandrea Merrell
Founder and Principal, Merrell Strategy
operational team & ethos
The Merrell Strategy team includes professionals from civilian and military law enforcement, the intelligence and legal community, investigative and recovery specialists, information technology and data analysts, and high-level media decision makers. This breadth of expertise and global reach enables “MStrat” to deliver proprietary intelligence and coordinated legal, media, and operational strategies with flawless execution.
From its inception, Merrell Strategy has been engaged where timelines are compressed, online and offline threats escalate rapidly, and outcomes determine market position or reputation. Engagements are selective, undertaken only when our involvement can materially alter the trajectory of events.
Absolute confidentiality is the standard.
advocacy and protection for victims
Merrell Strategy is retained when targeted harm threatens reputation, stability, or stakeholder/public confidence. We work in coordination with counsel to neutralize threats, secure client interests, and prevent further exposure.
Representative Areas:
Protecting corporate brands and leadership teams during targeted disinformation, smear, or destabilization campaigns.
Safeguarding high-net-worth individuals, high-profile personalities, and executives facing mobbing, doxxing, public accusations of criminality, and extortion.
Advising legal teams representing victims of Ponzi schemes, financial crimes, cyber breaches, and organized fraud.
Supporting the victims and families of victims in high-profile crimes including serial homicides and mass casualty incidents.
Assisting institutions, government agencies, and municipalities in navigating reputational or operational crises with political and public dimensions.
Providing crisis support for individuals and communities displaced or endangered by large-scale violence and instability
defense & crisis control for the accused
Merrell Strategy is engaged when legal jeopardy intersects with reputational risk, market pressure, and media scrutiny. We align with defense counsel from the outset to ensure trial strategy, intelligence, and public narrative reinforce one another.
For Fortune 500 corporations, AmLaw 100 firms, and high-profile individuals, this often means stabilizing leadership credibility, protecting enterprise value, and managing global stakeholders while legal actions unfold.
Representative Areas:
Strategic advisory for individuals and entities involved in high-profile white-collar or complex criminal allegations.
Litigation control for executives, public figures, and organizations under active investigation or indictment.
Reputational stabilization during regulatory, criminal, or multi-jurisdictional proceedings.
Coordination of multi-jurisdictional messaging and stakeholder communications to support global legal strategy.
Supporting institutional, government, and municipal entities facing investigations, public scrutiny, or litigation with reputational and operational risk.
Delivering investigative intelligence, opposition review, and jury evaluation throughout litigation.
Developing pretrial and trial-phase communication frameworks that safeguard client credibility and manages perception in parallel with courtroom arguments.
engagement protocol
Every engagement begins in confidence. Merrell Strategy accepts matters selectively, only where our involvement can materially influence the outcome.
To ensure absolute discretion, potential clients are provided with a confidentiality agreement prior to any substantive discussion. This allows counsel, executives, and individuals to share critical details knowing their information is fully protected.
All communications are privileged and confidential from the moment of receipt.