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engagement protocol


  1. We don’t compete for attention. The corporations, law firms, and high-profile clients who come to us already know they’re in deep or are about to be.

  2. We don’t take every case. If we can’t move the needle, we will tell you before you retain.

  3. Confidentiality isn’t negotiable. Every engagement is structured to protect sensitive information from exposure in litigation. Our systems are designed to ensure that communications remain confidential, privileged, and outside the reach of adversaries.

  4. Our client’s side is the right side. Our only job is to fix the problem, not moralize or judge. Our clients have included plaintiffs and defendants, victims and accused, the powerful and the powerless, criminals and saints.

  5. Once we’re in, we own the problem until it’s fixed PERIOD.

Serious problems demand serious solutions.

That Fix Starts Here

from the Merrell Strategy briefing room

ask Alex blog
Bounce Back: Rules for Crisis Management
Bounce Back: Rules for Crisis Management
5 Business Lessons Learned After 12 Weeks on My Back
5 Business Lessons Learned After 12 Weeks on My Back
Publicity vs Public Relations: What’s the Difference?
Publicity vs Public Relations: What’s the Difference?
The Psychology of Disinformation: Why People Believe False Information
The Psychology of Disinformation: Why People Believe False Information
Safeguarding Business Secrets: A Guide to Defending Against Corporate Espionage
Safeguarding Business Secrets: A Guide to Defending Against Corporate Espionage

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