MERRELL STRATEGY

engagement protocol

We don’t compete for attention. The corporations, law firms, and high-profile clients who come to us already know they’re in deep or are about to be.
We don’t take every case. If we can’t move the needle, we will tell you before you retain.
Confidentiality isn’t negotiable. Every engagement is structured to protect sensitive information from exposure in litigation. Our systems are designed to ensure that communications remain confidential, privileged, and outside the reach of adversaries.
Our client’s side is the right side. Our only job is to fix the problem, not moralize or judge. Our clients have included plaintiffs and defendants, victims and accused, the powerful and the powerless, criminals and saints.
Once we’re in, we own the problem until it’s fixed PERIOD.

Serious problems demand serious solutions.

from the Merrell Strategy briefing room

ask Alex blog

Bounce Back: Rules for Crisis Management

How you respond to that crisis can be the difference between an unpleasant drizzle and a torrential downpour that washes all of your good-will and positive reputation down the drain.

5 Business Lessons Learned After 12 Weeks on My Back

Recently, thanks to the pandemic, many of us have been sidelined, waylaid, diverted or otherwise hindered from “business as usual” and the lessons that I learned in my incapacity have actually served me well.

Publicity vs Public Relations: What’s the Difference?

Lots of people use the term PR (public relations) interchangeably with publicity, but the two are actually quite different.

The Psychology of Disinformation: Why People Believe False Information

Disinformation is a tactical weapon. Whether it infiltrates jury pools, destabilizes corporate reputations, or shifts the balance of public opinion, false information does not spread by accident. It is engineered.

Safeguarding Business Secrets: A Guide to Defending Against Corporate Espionage

Corporate espionage is not just about hackers or foreign operatives. It is any unauthorized effort to acquire your confidential business intelligence for use by another party.

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