ask Alex blog


Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Bounce Back: Rules for Crisis Management

How you respond to that crisis can be the difference between an unpleasant drizzle and a torrential downpour that washes all of your good-will and positive reputation down the drain.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

5 Business Lessons Learned After 12 Weeks on My Back

Recently, thanks to the pandemic, many of us have been sidelined, waylaid, diverted or otherwise hindered from “business as usual” and the lessons that I learned in my incapacity have actually served me well.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Roundup of Corporate Crises in 2024

A brief look at some of the most significant corporate public relations crises that grabbed global attention in 2024.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Reputation Management in the Digital Age

In an era where information is just a click away, reputation management has become a critical aspect for individuals and businesses alike. The digital age has brought with it unprecedented opportunities for communication and connection, but it has also introduced new challenges when it comes to maintaining a positive online presence.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Understanding the Asset Recovery Role in Litigation

You can win a legal case, be awarded money, and never see a cent. If your team can’t find and recover assets to satisfy your win, you could have spent a small (or large) fortune in court only to achieve a win on paper alone. This fact makes asset recovery an essential component of litigation strategy.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Interactive Campaigns: Engaging Voters in 2024

As we gear up for the pivotal year of 2024, where political, social, and environmental issues take center stage, the role of interactive campaigns becomes increasingly crucial.

Read More
Alexandrea Merrell - Merrell Strategy Alexandrea Merrell - Merrell Strategy

Advocacy and Philanthropy: Trends in Giving for 2024

The landscape of advocacy and philanthropy is undergoing a transformative shift thanks largely to a redefinition in the ways that individuals and organizations engage with social causes.

Read More