what we do
Merrell Strategy operates where legal jeopardy, reputational pressure, and market risk converge. Our services are structured to support Fortune 500 corporations, AmLaw 100 firms, high-profile defense counsel, publicists and managers for personalities, and institutions including government agencies and municipalities. Every engagement is designed to give our clients decisive advantage when reputations, enterprise value, and careers are on the line.
crisis management
Merrell Strategy is engaged to stabilize high-risk environments, protecting reputation, operations, leadership credibility, and both stakeholder and public confidence. Our protocols are built for moments where escalation must be prevented and reputational damage contained or reversed.
Representative Areas:
Rapid response to impending and triage for ongoing crises.
Enterprise-level crisis response for institutions, corporations, government agencies, and law firms.
Protection of executives, public figures, politicians, celebrities, and litigants under scrutiny.
Media and social media control strategies to contain narratives in real time.
Multi-stakeholder and public confidence management to protect market position and regulatory standing.
Pre-crisis protocol development, simulations, and executive training
litigation strategy
Merrell Strategy aligns legal defense with intelligence and narrative control to strengthen counsel’s position and safeguard outcomes. We protect trial strategy while stabilizing leadership credibility and maintaining public confidence, ensuring that courtroom advocacy is reinforced by external conditions.
Representative Areas:
Litigation control for high-profile civil and criminal matters
Intelligence analysis, opposition research, and adversary monitoring
Media and narrative control for litigants to align public perception with legal strategy
Misinformation and disinformation campaign identification, neutralization, and counter-messaging
Public confidence and juror perception management alongside courtroom advocacy
Multi-jurisdictional coordination to support global defense teams
Seamless integration with in-house counsel and AmLaw 100 defense teams
Pretrial and trial-phase communication frameworks that protect client reputation and credibility
investigation & recovery
Merrell Strategy conducts intelligence and recovery operations with the precision of a covert unit and the discipline of a litigation team. We are engaged when assets are at risk, adversaries are obscured, or leverage has been compromised. Our role is to deliver intelligence that shifts the balance of power while keeping clients protected in the courtroom, the market, and the public eye.
Representative Areas:
Financial forensics, asset tracing, and global recovery operations coordinated with counsel
Counterintelligence reviews to uncover adversary tactics and insider threats
Cyber and data investigations designed to neutralize breaches and restore operational control
Recovery of stolen, diverted, or compromised intellectual property across jurisdictions
Strategic intelligence reports to strengthen negotiating positions, settlements, and regulatory responses
Integration of investigative findings into defense strategy, media control, and stakeholder communications
Pre-litigation intelligence assessments that calculate adversary vulnerabilities, financial resilience, and reputational exposure to determine ROI on pursuing or defending litigation, allowing counsel to evaluate the probability of success, guiding whether to litigate, settle, or avoid action.
cyber and online control
We neutralize digital threats that endanger reputation, operations, or legal positioning. Our work ensures digital environments support rather than undermine stakeholder trust and public confidence.
Representative Areas:
Containment of online harassment, doxxing, and extortion campaigns.
Social platform intervention, coordinated adversary takedowns, and emergency response.
Digital forensics, attribution, and evidentiary reporting of hostile actors.
Monitoring, disruption, and neutralization of viral misinformation and disinformation campaigns.
Reputation restoration across search engines, media outlets, and digital ecosystems.
Blue team and red team cyber analysis and correction for internet based attacks.
Coordinated response during regulatory inquiries or government investigations to stabilize narrative and protect enterprise value.
Pre-crisis digital audits and resilience protocols to safeguard clients before escalation occurs.
media management
We manage narratives across news, digital, and entertainment platforms to protect client credibility, stabilize reputation, and strengthen legal positioning. Unlike traditional PR, our approach integrates with legal, investigative, and operational strategy to ensure precision and control in every communication channel.
Representative Areas:
Direct engagement with major news outlets to shape and stabilize public narratives and contain coverage.
Strategic partnerships with television, film, and documentary producers to safeguard portrayal and mitigate reputational risk.
Guidance for authors, publishers, and long-form media projects involving sensitive client matters.
Rapid response to media inquiries, leaks, and unauthorized disclosures.
In select cases, preventing or terminating coverage when continuation poses disproportionate harm.
Message development, media training, and controlled placement to align public narrative with legal and business objectives.
Long-term reputation restoration and proactive visibility campaigns that reposition executives, corporations, and high-profile clients as credible, trusted, and influential voices in their fields.
engagement protocol
Every engagement begins in confidence. Merrell Strategy accepts matters selectively, only where our involvement can materially influence the outcome.
To ensure absolute discretion, potential clients are provided with a confidentiality agreement prior to any substantive discussion. This allows counsel, executives, institutions, and individuals to share critical details knowing their information is fully protected.
All communications are privileged and confidential from the moment of receipt.