entertainment brand strategy
Our clients have a story to tell.
People who have experienced the fantastical, the unbelievable, and sometimes the horrific often have exceptional stories to tell that inspire, excite, and inform. At Merrell Strategy we help people tell their story. Whether this is through introduction to authors, editors, and publishers, speakers bureaus and speaking coaches, or television producers, feature film and documentary film makers, our network of entertainment professionals helps ensure that people with extraordinary experiences can tell their stories in engaging and empowering ways.
Our clients have successes to maintain and evolve.
Celebrities, personalities, politicians, and other people who have made a career in the public eye require a consistent, yet adaptive strategy to maintain and evolve their success. At Merrell Strategy, we work closely with talented people, their agents, attorneys, and other management professionals to create a strategy that continues to resonate with their current consumer, engages with new markets, and protects their brand reputation.
Some celebrities also want to “test the waters” expanding into other markets or genres without risking the alienation of their current fan base. We can assist in risk/reward evaluations and create global opportunities for experimentation and expansion.
entertainment product regeneration and relaunch
Our clients have a project to fix.
The journey from concept to stage, screen, book store, or online platform is rarely a straight line. All sorts of maladies; talent exodus, financial woes, distribution issues, marketing missteps, and sometimes something catastrophic and completely out of your control, can befall an entertainment product with potentially devastating results. At Merrell Strategy, we help get entertainment products back on-track, refinanced, relaunched, and remarketed.
Our clients need to create and control content.
While we work very closely with screen producers and distributors in the US and UK and publishers globally, we also produce and publish some specialist titles in-house. For corporate, institutional, and other private clients, we can create private and branded educational content. We also assist in the creation of advertisements, alternative promotions, events, and both philanthropic and political campaign creation and management through in-house film/doc production, digital and traditional content publishing, and campaign management services.
entertainment product case studies
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our approach
Clients who have suffered some public trauma often want to use their experience to tell their story of triumph after adversity. Others simply want to correct a story that is already out there in the press. In both situations we can help to craft a narrative and provide a platform. Whether this is through a one-time interview with a major broadcaster or publication or as a part of a new journey that includes speaking gigs, documentaries, or even political office, guiding clients through the public perception part of the crisis process is an important element for most people.
We also provide publicist services for people who want to issue a statement or explain their position, without personally engaging themselves.
For clients who are interested in telling their story to a large audience through TV, documentaries, film, or publishing, we offer pitch services and content/pilot creation, as well as full production and distribution. We also assist those involved in an entertainment project that has stalled, the opportunity to rebrand, remarket, and find new investors or distributors.