litigants and litigators reputation and remediation strategy
Our clients are involved in complex litigation.
Whether our client is an individual being defamed and stalked by a conspiracy theorist or online harasser, a celebrity facing a canceling campaign or extortion, or a corporation navigating bad press thanks to the bad behavior of an employee or a boycotting campaign, many ultimately want to sue the aggressor and/or the platform the aggressor hides behind.
With confusion about the First Amendment and free speech protections, the controversial role of Section 230 of the Communications Decency Act, and evolving state and federal laws concerning online privacy, defamation, and online reputation attacks, suing an aggressor requires a real understanding of the battlefield. At Merrell Strategy, we have extensive experience in creating, guiding, or contributing to the media and litigation strategy associated with some of the biggest, headline garnering legal cases. From investigating adversaries and suggesting appropriate, world-class legal professionals to build a litigation team, walking clients through the mediation process, or working with existing counsel to create a “full-court press,” we are well versed in defamation litigation, challenging anti-SLAPP actions, and finding unique ways to bring online reputation cases to court.
Our clients are the target of civil or criminal investigation or litigation.
While many of our clients want to sue their adversaries, others find themselves the target of civil or criminal investigation or litigation. When a client finds themselves the target of litigation, they need both in-depth information about their adversary and a strategy that incorporates the power of the media, public opinion, and the courts, to succeed. We can assist in building a legal team or fold into and existing team to provide strategic communication guidance. In addition to providing unparalleled and in-depth intel, Merrell Strategy develops and implements strategy that helps turn-the-tide of public opinion, renovates reputations, and creates a platform to change the narrative in our client’s favor.
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our approach
Whether a client is bringing legal action or is the target of legal action, our approach is the same; deep-dive into the adversary, find out everything that we can about the allegations, and devise a strategy to support the reputation of our client.
We utilize state-of-the-art investigative techniques, including cyber investigation, physical surveillance, forensic financial and assets review, complete background research, forensic audio and video analysis, social media investigation, and civil and criminal background research. Having a complete understanding of the key people involved is an essential component to developing a winning strategy.
We work closely with lawyers to develop a strategy that complements the process from pre-litigation through conclusion to ensure that our client’s reputation is repaired, protected, and perfected. This includes the strategic release of information online and through targeted media relationships.