white papers


At Merrell Strategy, media is both a sword and a shield. We work with partners across the full spectrum of mainstream and alternative outlets worldwide, including print and online newspapers, leading magazines, and the editors and authors who shape the publishing world. Our reach also extends to broadcast television, streaming platforms, and podcasts, as well as producers of talk shows, news programs, scripted and unscripted television, and long-form documentaries.

We are recognized for the narratives we have helped to create, curate, and promote but within the industry we are just as well known for the stories we correct, clarify, minimize, and eliminate. Our media methodology is not about volume, it is about precision. It is about knowing when to amplify, when to silence, and when to reshape the conversation entirely.

in the press


Our work reverberates through the headlines. Clients we protect and promote have been profiled in:

Merrell Strategy founder, Alexandrea Merrell, has been featured and quoted in coverage surrounding high-profile crises and litigation, when doing so serves the goal of the client. This record of both influence and discretion is the measure of how we operate.