13 Tips & Resources for Coming Up With Great Boutique Names
by Anna Dizon
Original Source: Fit Small Business
Your boutique name is your first chance at capturing your potential customer’s attention, so it’s important that coming up with one is a primary objective and not just an afterthought — but coming up with a stand out name can prove to be a challenge.
Here are the top 13 tips and resources for coming up with boutique names:
11. Add Humor to Your Boutique Name, with Caution
Alexandrea Merrell, Managing Director, Orndee Omnimedia Inc.
I love the use of humor in a name, especially wordplay and puns. When I was a kid, I loved to go to Snacks Fifth Avenue in Champaign-Urbana, Ill. The restaurant seemed more adult and glamorous to me because the image that the name evoked. Who wouldn’t want to eat at the Hard Wok Café in New City, New York? A Chinese Buffet with a clever play on the iconic Hard Rock Café. Hansel and Griddle is a New Jersey staple for grilled sandwiches and pancakes. Of course, restaurants aren’t the only businesses that can use word play to great effect. Grate Expectations, a fireplace and stove company is surely a hit with lovers of Charles Dickens. Surelock Homes Security, uses a logo that plays on Sir Arthur Conan Doyle’s beloved Sherlock Holmes. But, puns and word play can go too far and move from humorously memorable to off-putting or offensive. Would you want to trust your hair to a salon called Curl Up and Dye? Your kids would probably be unimpressed with fish take out from Frying Nemo. You can also run into legal trouble if the wordplay damages an existing businesses reputation or could cause the public to believe that they businesses are connected.
Over To You
Finding a name for your boutique can be a fun creative process that gives you an opportunity to create the best first impression to your customers. Whatever approach you take, consider this list of ideas and resources to make sure that you get to maximize your business name’s potential to correctly represent your brand.
