Merrell Strategy Announces the Creation of Animal Welfare Non-Profit

New York, NY – October 14, 2024 – MStrat Develops New Nonprofit Aiming to Strengthen Legal Protections for Animals Nationwide

Merrell Strategy Inc., a leader in crisis management and litigation strategy, announces the creation of an independent non-profit focused on advancing animal protection through legal advocacy, strategic litigation support, and public education.

“Over the last few years, we have been involved in a variety of headline animal welfare cases. It has become clear that all too often, animal abuse cases suffer due to a lack of legal understanding and resources,” said Alexandrea Merrell, Merrell Strategy’s founder and CEO. “Few lawyers specialize in this area and that can create uneven legal support and representation. Creating a resource for and network of lawyers passionate about progressing animal rights and welfare is an important step in developing meaningful change to animal protections.”

The organization, which should launch in spring 2025 is slated to include:

• Strategic litigation support for animal cruelty and neglect cases

• Legislative advocacy for stronger animal protection laws

• Investigative resources to assist in evidence collection and case preparation

• A network of animal specialist lawyers

• Educational outreach to raise awareness and empower local communities

As Merrell Strategy continues its mission of guiding clients through the most complex challenges, the creation of the animal advocacy non-profit marks a powerful expansion of that mission—bringing clarity, action, and justice to one of the most underserved areas of law.

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