leadership
Since 2009, Alexandrea Merrell has led Merrell Strategy, a discreet crisis management and litigation strategy firm operating at the point where law, intelligence, and influence converge. The firm’s personnel include former civilian and military law enforcement officers, intelligence analysts, and investigative specialists, each accustomed to high-consequence environments. Merrell Strategy is retained by Fortune 500 companies, AmLaw 100 firms, and high-profile individuals in matters where the preservation of reputation, market position, or legacy demands absolute discretion and precision.
Since 2009, Alexandrea Merrell has led Merrell Strategy, a discreet crisis management and litigation strategy practice serving Fortune 500 companies, AmLaw 100 firms, and high-profile individuals. Drawing on a team of senior professionals from civilian and military law enforcement, intelligence, and investigative backgrounds, the firm delivers coordinated legal, media, and operational strategy. Merrell Strategy is retained in matters where the preservation of reputation, market position, or legacy demands absolute discretion and precision.
From its inception, Merrell Strategy has been engaged in operations where timelines are compressed, information is contested, and outcomes shape reputations, markets, or histories.
Alexandrea Merrell
Founder and Principal, Merrell Strategy
leadership
Alexandrea Merrell leads Merrell Strategy, overseeing operations where the intersection of law, public perception, and investigative rigor determines the outcome.
Our clients operate in sectors and situations where discretion is non-negotiable. They include:
Fortune 500 corporations requiring coordinated legal, media, and operational strategy.
AmLaw 100 and white shoe firms seeking litigation control and investigative intelligence.
Senior executives and board members facing reputation-sensitive disputes.
Multinational non-profits and NGOs managing high-stakes regulatory or reputational risk.
Advocacy for Victims
Supporting the families of victims in school shootings and serial homicide cases.
Advising investors, employees, and stakeholders defrauded in Ponzi schemes, embezzlement, and corporate misconduct.
Protecting individuals targeted in coordinated online harassment or disinformation campaigns.
Defense & Crisis Control for the Accused
Strategic advisory for individuals and entities facing high-profile white-collar criminal allegations.
Litigation control for executives, public figures, and organizations under investigation or indictment.
Reputational stabilization during regulatory or criminal proceedings.
All engagements are confidential.
The team is composed of senior professionals from civilian and military law enforcement, intelligence, and investigative backgrounds, each accustomed to operating in environments where timelines are compressed and stakes are existential.
Our clients have a story to tell.
People who have experienced the fantastical, the unbelievable, and sometimes the horrific often have exceptional stories to tell that inspire, excite, and inform. At Merrell Strategy we help people tell their stories. Whether this is through introduction to authors, editors, and publishers, speakers bureaus and speaking coaches, or television producers, feature film and documentary film makers, our network of entertainment professionals help ensure that people with extraordinary experiences can tell their stories in engaging and empowering ways.
civilian case studies
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our approach
At Merrell Strategy, we have a multi-disciplinary approach to crisis management for high-profile civilians. Whether we are retained by attorneys or by the civilians themselves, our goal is to protect and then empower our clients.
Our process begins with insulating civilians so that they no longer have to engage with the media and others directly, giving them space to breathe and if necessary, grieve.
We then evaluate both offline and online threats, compile digital forensics, and if required, report and remove online defamation, harassment, and abuse. We can provide recommendations for legal counsel or work with existing counsel providing a catalog of abuse for legal process.
When our clients are ready, we work together to create a post-crisis strategy. This often includes creating a cohesive message, selecting appropriate members of the reputable media with which to interact, and either act as a spokesperson for, or provide guidance and training to, the client so that their message can be effectively delivered.